Brands invest time and money to making sure their brand story reaches the end customer. Having retailers with good window displays and instore fixtures give the customers the best brand shopping experience. And in today’s world with so much online shopping brands have an opportunity to use retailer’s websites in the same way a good window display and store fixture helps sell products. The difference with an instore rack and the retailer’s website, brands can have more control their brand story and product mix the customers see much easier than ever before.
When a retailer starts to sell through products on a brand rack the customers start to see a rack that looks more like a Charlie Brown Christmas tree than the one in Rockerfeller Center. It may take days or weeks before the brand can react to how their brand is being represented instore. Just like instore a retailer’s website can have the same “Charlie Brown” feel to a brand when left unattended. But when Brands partner with retailers using solutions like Exchange Collective, they have more control on the customer experience benefiting both the brand and retailer.
Retailers that are considers authentic and trusted to the customer build better brand loyalty. Authentic retailers share and create content that is relevant to the customers for brand they carry. It is important for brands to leverage these retailer’s reach to the customer to build this brand loyalty. Brands that use their retailers as a platform to draw customers through their stores and website will save time, money and reach the customers with a higher life time value to both their brand and the retailer.
Dan Pankratz
At the age of 22 Dan took the leap of faith to buy a skate shop in Santa Maria Ca. But it was not the idea of creating a business that made him jump. It was the chance to create a culture that would change people’s lives. The vision that was shared by his twin brother and him is what grew a 2000sq/ft store with 2 employees to 4 locations with over 50 employees at any given time. Starting a business was more than just Profit and Loss it was making a difference.
Dan is a true believer in the power of passion. Wherever he goes, passion leads the way. He’s the engine behind Exchange Collective’s industry-shifting product strategy; creating an intuitive user experience suited to the way people shop today. He takes a Mad Max approach to unforeseeable roadblocks and leads his team though the proverbial Thunderdome to thunderous applause. A father of two boys and two beautiful girls, some may say he’s crazy, but he knocks it up to healthy dose of passion and a good night’s sleep.
John Rushworth
Seeing small businesses succeed is the motivation for John to get to know and help tell their story. John is founder of multiple marketplace companies including FoundersDojo that has helped incubate 15 startup companies. Working with John he desires to truly understand your businesses goals so he can use the right tools and services that suite your business. Saving money and time for your business is the main objective for John and this is why so many companies seek him out. He is more than a consultant he is a teammate that aligns with your goals to accelerate your business creating process that give you more time to focus on what is important to you.
