The numbers are in, and Rip Curl takes the lead by a huge margin. In the fourth quarter the volume of sales grew across the board for brand using Exchange Collective to list their products on retailer websites. While supply chain issues held some brands back, Rip Curl stay on top of their product feed to make sure customers would find their product while shopping on retailers websites.
AllFamCo, a new brand to the industry saw success of their own during the fourth quarter. AllFamCo made a huge effort through their social media to direct customer to their local surf shop to find their products, the results were AllFamCo made the top 10 brand sold. They also partnered with retailer to match a marketing spend driving traffic to retailers sites. This not only helped AllFamCo sales, retailers benefited with new traffic and customers to their sites.
Exchange Collective allows brands to reach more customers than ever before. With one connection to Exchange Collective brands can have their products listed where their customers are shopping online. Brands can turn every one of their retailers websites into a marketplace that list everything their brand has to offer.