Brands selling DTC through their retailers create the WIN WIN WIN.
In the second quarter of 2021, brands that use Exchange Collective to list their products on their retailers websites profit for both the brand and retailer. Customers that choose to shop through multi-branded retailers are purchasing more that just what the retailer can carry. This is a Win Win Win
Brands can now sell more products directly through the retailers and marketplaces their customers are shopping with.
Brands are able to control their image across all their retailers e-commerces sites, including product descriptions, price, and selection.
So when customers shop at a retailers e-commerce site the brand does not miss sales because the retailer can’t stock everything, forgot to list a product, or did not put the right image or description for their listing.